Another year is behind us. Just as the pandemic was over, the war in Ukraine at the beginning of 2022 brought the next crisis with strong impacts on our daily lives: inflation and rising heating and fuel costs make our lives more uncomfortable. 

Especially in these difficult times, when stress levels can also increase, it is all the more important to take time for yourself, e.g., with a high-quality barbershop visit, an extensive shaving and beard care session in your own bathroom, or best of all, both 😊 

You have followed through, as even in 2022, we were able to bring new products to the market, continue to grow, and double our sales. A huge thank you goes primarily to you and every Störtebekker customer who uses, gifts, and recommends our products!! 

Further thanks go to all Störtebekker employees and partners, without whom the Störtebekker journey would not be possible and who make daily work with Störtebekker so much fun!
Customers, team members, partners: as a united Störtebekker crew, we will tackle 2023, which will certainly not be an easier year, with full motivation and make it a successful year! More on this below.


What happened at Störtebekker in 2022?

• Störtebekker Club went live: With the Störtebekker Club, you now collect coins with every purchase that you can redeem for cool gifts like discount codes or free products. This makes regular shopping with us even more worthwhile!
  
  
• New products: Again this year, new shaving and beard products were added, gradually expanding the product range. Most recently, our aftershave balm and beard shampoo. More is in the making..
  
  
• The team is growing: A team is only as strong as its members. We are particularly pleased this year about the addition of Nora, who has been leading the product development area full-time since September and is doing a great job!
  
  
• New office: Anyone who knows Frankfurt knows Berger Street. Here is where our new office is located. We will share insights from our office and startup daily life in the future. 
  
  
• Great team event: Since we grew during Covid, a "remote" team developed where not everyone is on-site in Frankfurt. It was all the more wonderful to have the Störtebekker team gathered in person at our Christmas party, where the above photo was taken. Nothing beats personal contact!

How does the Störtebekker journey continue this year?

• From safety razor to men's grooming brand: We started with a safety razor in 2017. This year we will expand the product range beyond shaving and beard products to grooming products and offer everything a man can use in the bathroom, including new scents and variants. Really cool products are coming, stay tuned!
  
  
• Internationalization: Our online shop will be available in Switzerland, and we will translate it into English to serve international customer inquiries. Störtebekker goes Europe!
  
  
• New marketplaces: In addition to Otto.de, Störtebekker products will also be available on Douglas, Galaxus, and other marketplaces. We want to be where our potential customers like to shop.
  
  
• New tutorial videos: Good shaving and beard care is important and fun but can be overwhelming at first. There are simply many products you have never worked with before. With a high-quality video series, we will provide clarity for first-time users, and even pros will find something new.

 

In this sense, I look forward to sailing through the new year with the Störtebekker crew and successfully mastering all the challenges and adventures we take on and that come our way! 💪🏼

Best regards and thank you for your support
Martin, founder of Störtebekker