Another year is behind us. A year that was not easy for many of us. We live in challenging times, and the future is uncertain. From my surroundings, I notice that fears and insecurities are growing.

Especially in these demanding times, when our stress levels can rise, it is proven to be important to take time for oneself, so-called Me-Time. Taking intentional time for yourself and relaxing helps to let the chaos around you settle and recharge your energy. For me, a visit to a top-notch barbershop or taking time at home for shaving and beard care helps every time. 😊

In 2023, you continued to do this, and thus, we were able to successfully introduce new products and continue to grow despite the currently cautious consumer sentiment. A heartfelt thank you goes especially to you and all our valued Störtebekker customers who use, gift, and recommend our products!

Another expression of our gratitude goes to all our employees and partners at Störtebekker, whose tireless efforts make the Störtebekker journey possible and enrich our daily work!
Customers, team members, and partners: As a united Störtebekker crew, we will face 2024, undoubtedly a challenging year, with full motivation and determination to make it a successful year!

What happened at Störtebekker in 2023?

• We are becoming a men's care brand: This year, we added new products and scents to gradually expand our product range, such as the Made in Solingen beard scissors and Tortuga shaving soap. Additionally, we are evolving from a shaving and beard brand to a men’s care brand. We want to offer everything a man might need in the bathroom. Your introduction was our solid shampoo and day cream. More is in the making..
  
  
• The team is growing: This year, we were able to gain great new team members, and we are looking for more. A team is only as strong as its members!
  
  
• Collaboration with Barber Alex: For years, I have been going to Torreto Barbershop and its owner Alex. I am even more excited about the entertaining and educational videos we were able to create with Alex last year. Check out our social media channels on Instagram, YouTube, and TikTok.
  
  
• Great team event: Since we are a "remote" team with not all members based in Frankfurt, it is always a wonderful event when we come together for our Christmas party. This year, we went go-karting, where the above photo was also taken. Nothing beats personal exchange!

How will the Störtebekker journey continue this year?

• To become Europe's leading men's care brand: We started with a razor in 2017. This year, we will expand our product range beyond shaving and beard products to include all the care products a man might need in the bathroom, including new scents and variants. We want to become the leading online men's care brand in Europe!
  
  
• Austria and Switzerland: Currently, our German-speaking neighboring countries are not very attractive for shopping with us. We will change that! Additionally, internationalization will continue, so we will soon be available in Benelux and the Nordic countries. Störtebekker goes Europe!
  
  
• Torreto x Störtebekker: This year, we have built a strong partnership with Alex and his Torreto Barbershop. We want to strengthen this and jointly bring top-quality products to the market, incorporating his expertise as one of the best barbers in Europe.
  
  
• Shaving, beard, and men's care tutorials: Good shaving and beard care is important and fun but can also be overwhelming at first. There are simply many products you may have never used before or you may wonder if you are applying them correctly. With a high-quality video series, we will create clarity for beginners and offer something for professionals as well.
  

In this sense, I look forward to sailing through the new year with the Störtebekker crew and successfully mastering all the challenges and adventures that we undertake and that will cross our path! 💪🏼

Best regards and thanks for your support
Martin, Founder of Störtebekker